What can summer camps learn about marketing from the ALS Ice Bucket Challenge?

How to take these lessons and apply them to YouTube Marketing

Has the ALS Ice Bucket Challenge inspired you to create a "challenge" to unite your camp's staff, alumni & campers?   Here are some great lessons to how to make that effective.

One of the biggest lessons we learn from the success of the Ice Bucket Challenge is how we can use the elements that made it successful on our own YouTube channels. In fact, some of the elements of this challenge are great for audience development and creating a community around your videos.