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What Lady Gaga Can Teach You About Marketing Summer Camp

Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.

Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters).   Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.

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What you will learn in this presentation
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"

This interactive presentation (strong visuals and videos) will show camps how to Lady Gaga has become an international sensation and how these lessons can work for camps.   
Your take home strategy: Focus on Your One Percenters, Lead with Values, Build Community, Make Them Feel Like Rock Stars and more.
We will break down each of these strategies and show how other camps are using them currently to fill their bunks.